A destructive Pahalgam attack has transformed a beautiful place, also known as Mini Switzerland and Heaven on Earth, into a worst nightmare and one of the scariest places in the world. This creepy attack also affected the local businesses. It impacted the tourism industry, leaving businesses struggling.
According to reports, Kashmir received a total of 2,11,80,011 tourists in 2023, which is more than in the last few years. However, in 2025, there was a severe decline in tourism, with 90% cancellations due to the Pahalgam incident. As Pahalgam is the centre of attraction of Kashmir, it is a lively hub of tourism and flourishing businesses and this tragic terror attack on 22 April, which led to 26 deaths.
At the time of the Pulwama attack, cancellations of bookings and widespread fear had a significant impact on the livelihoods of many workers who were dependent on the tourism industry.
Pahalgam is a charming town in Kashmir that heavily relies on seasonal tourism for its numerous hotels, restaurants, shops, and various services, as it is the primary source of livelihood for its residents. However, the consequences of the attack have led to a complete shutdown of tourism activities, which has badly affected the businesses and workers who mainly rely on this industry.