With no sign to slow down, the global travel industry is growing rapidly. Statista shows that the global travel and tourism industry’s direct contribution to the world GDP in 2019 was approximately 2.9 trillion. The United States’ tour and travel industry alone contributed 508.7 billion USD to the world’s GDP.
The tour and travel industry is not limited to becoming a travel agent. Instead, it ranges from transportation to accommodation, leisure, and recreation. The most exciting part about the travel industry is its potential to enclose a range of business types and customer demands.
Besides this, what makes the travel industry easy to break into, is the plenty of choices to start with. Despite hundreds of choices, it is not easy to stand in this business. With big players in the industry – think about major hotel brands, airlines, Ola and Uber, and online businesses dominating the market.
Here at Tourtoreview, we have been helping people choose their ideal travel destination by providing destination guides, the world’s best, things to do, and travel tips. But in this post, we will share some best ways to grow fast in the large travel industry. If you are planning to set your marks into the ever-emerging tour and travel industry, you can consider the following tips and ideas to grow your and travel business.
Ranging from accommodations, transportation (airlines, cruises, & car rental), lodging & catering services, information & guide services to leisure activities and entertainment, the travel industry is so huge. If you’re a startup, we would recommend you choose any of these areas based on your previous experience and personal interest.
While most people prefer becoming a travel agent, you better go with a specialization. It can be car rental, hotel industry, food & beverages, or entertainment.
It is necessary to be authentic with your ideas. The ultimate job of a travel agency is to offer personalized customer services. Every customer will come up with unique requirements. So, you will need to be ready to serve them personally.
You can give a personal touch by running creative campaigns or categorizing your services. While there are different types of explorers having different needs, it would be better to ensure a personal connection with each.
Make the Most Out of Digital Marketing
Here comes the most integral part of any business. Be it tours and travels, eCommerce, or else, having an online presence is necessary. While you are stepping into the high competition, a professional digital marketing company can assist you to achieve success in your business.
There are website designing, search and social media optimization, and so on. Establishing a strong online or social media presence has its own benefits. According to a report, every third person is using social media and search engines to plan their trip. So, if your business is not online, you may lose a big part of your revenue. Therefore, it is better to partner with a digital marketing agency at the starting of your business and get a foolproof strategy to promote your brand and services across the world.
Ask For Referrals
Nothing comes easily, especially when the competition is high. While you are working in one of the highly competitive industries in the world, customer referral programs might be beneficial for growing your tour and travel business.
According to surveys, 65% of new leads come from referrals and 95% of businesses accepted that customer referral programs helped them in growing their business at ease. However, the process of asking people for a referral might be tough and embarrassing. Therefore, we recommend you try some creative ways to run referral programs. For example, you can start free giveaways or some sort of reward for a successful referral and so on.
Develop Strategic Partnership
The tour and travel industry is so diverse but properly interlinked with each other. You cannot think about success by running alone. While all hotels, transporters, foods and beverages, and travel guides are hands in hands, you must be open to a partnership.
A strategic partnership includes your business partnering with other businesses to make arrangements that benefit both. In the travel industry, partnership means a lot. It can be between travel agencies and hotels, transporters with hotels, and hotels with activities providers.
Coordination is a must to succeed in the travel industry. For example, if you are in the car rental industry of tour & travels, you can partner with hotels and travel agencies to share leads and profit as well. However, you will need to establish a brand value first because businesses often step back from partnerships if the brand is not well-recognized.
Ready to Get Start? Here is the conclusion
If you’re reading this, chances are you are either planning or in the initial stage. If you are not sure where to start, we would suggest you start from a digital marketing company. Once you get your website done, it’s time to make your online and market image. For promotions, you can partner with online blogging websites to get you featured in their blogs and articles. We hope you now know how to grow your tour and travel business. If we somehow helped you, share your thoughts in the comments below.