As per Amadeus, investment in travel technology will increase by 14% in 2024. Approximately 91% of travel companies confirmed that they were bullish about travel technology in their organisation in 2024. They further added that more than 60% of the senior decision-makers in sectors such as airports, Corporations, Hotels, Airlines, Travel agencies, and Travel payments were ready to increase their investments, particularly in technology, this year.
| Sector | Average Percentage Increase |
| Airports | 17% |
| Corporations | 15% |
| Hotels | 14% |
| Airlines | 13% |
| Travel agencies | 13% |
| Travel payments | 12% |
The above table shows that airports lead with a 17% increase, followed by corporations and hotels. About 60% of airports plan to invest in biometric technology within the next five years, encompassing processes like check-in, bag drop, lounge access, and boarding. Corporate travel managers plan to increase their investments in digitalising expense management by the end of this year. Among these sectors, airlines have significant investments in biometrics, with 98% of the airlines either having a biometric system or being willing to implement it.
Diving deep into the report, it was found that decision-makers were willing to invest in technology that promotes automation, such as AI, Machine learning, Data Analytics, Digital Payments, and extended reality. This indicates that the travel industry is shifting its focus to harnessing the power of technology to reduce wastage, improve efficiency, and drive innovation.